Kickstarter page template

The template, top to bottom

Backers decide in the first screen or two whether to keep reading, so the order matters as much as the content. Most visitors never scroll past the rewards.

1. Hook. A header image with your project's name and the one line that says what it is. Under it, two or three sentences: what it is, who it's for, and why now.
2. At a glance. A strip with the three facts backers look for first (players and play time for a game, battery and weight for a gadget, page count for a book), the lowest pledge price and the delivery month.
3. What it is. Show the thing. Photos, renders, a short GIF of it working. Keep the text short; this is where the pictures do the talking.
4. Proof. Why a stranger should believe you can deliver: a working prototype, test results, reviews or previews, a past campaign, a known manufacturer.
5. Rewards. One card per tier with a picture, the price and exactly what's included. Three to five tiers is usually plenty; more makes people hesitate.
6. Add-ons and stretch goals. What backers can add, and what unlocks as funding grows. Each stretch goal should improve what every backer gets.
7. Shipping. A table of regions and prices, when you charge for shipping (now or later in a pledge manager), and whether VAT and duties are included.
8. Timeline. From campaign end to delivery, phase by phase. A believable timeline beats an optimistic one.
9. Team. Faces, names and what each person has made before.
10. Risks and challenges. Kickstarter asks every project for this. Name the real risks and say what you'll do about each.
11. FAQ. Answer the questions backers ask in the comments, and keep adding to it during the campaign.

What changes by category

The backbone stays the same. What changes is the proof backers in each category expect:

Fill it in for your category

Each PledgeBird builder starts from this template with the sections and wording your category's backers expect, plus a full example to edit. Fill in your project, pick a look, and copy the finished page into Kickstarter's story editor, images included. Building is free.

Kickstarter, Indiegogo, Gamefound and BackerKit

The sections are the same on every platform. What changes is how the page goes in and the image sizes:

• Kickstarter: paste the finished page into the story editor, images included. Reward images sit in the pledge sidebar.
• Indiegogo: since October 2025 it runs on Gamefound's platform. Add images one at a time with the image button, 840 to 1200 pixels wide. Rewards and add-ons use square 700×700 images, and the cover image at the top is at least 1743×498 with no text.
• Gamefound: images go in through the "Add media" button, and stretch goals have their own module with square cards.
• BackerKit: paste the text, then upload the images; stretch goals show as wide achievement images.

The builder gives you the right version for each: a paste-ready page for Kickstarter, and a numbered image pack with the correct sizes for the others.

Mistakes that cost backers

• A wall of text before the first picture. Lead with an image and keep paragraphs short.
• Unclear shipping. "Shipping charged later" with no estimate makes international backers wait or leave. The shipping calculator turns quotes into a table.
• Too many reward tiers. Every extra choice slows people down. The reward tier planner checks your margin on each one.
• Images with text that's too small. Most backers read on a phone, where your page is shrunk to fit. Big type in images, or put the words in real text.
• A missing AI statement. Kickstarter asks whether a project uses AI. If you used it for art or text, say how.